Over the last few months I have noticed a noticeable shift in the kind of people who are enquiring about a SEO expert or SEO services. It’s a transition from IT managers and webmasters who were interested in the online business to the marketing heads and CEO’s of the company.
As I come from a background of marketing, branding and journalism, I welcome this change. Let me clear one thing here – SEO and Internet marketing is not primarily a technical function but a marketing and business development function.
While the change is positive, this shift has lead to a new set of questions and issues faced by these decision makers of the company on which is the right path to travel. In any journey the destination is not important; it’s the path you take to reach there. In SEO, it’s not about brilliant optimization skills, or small bursts of activity on your keywords, blog, articles and video submissions to gain top rankings and business almost magically, but building something with strong foundations, solid principles and creating immense value.
Your online business is the passport to the future, and in these times of recession, it’s the perfect time to start implementing a long term SEO strategy. There are no shortcuts in life. It’s the same way if you want to grow your online business and come up with a winning SEO strategy that works for you, then its best that you understand the SEO elements that will influence and eventually drive your SEO strategy.
The article is written for the mid and top management of the company and what they need to know about SEO and Internet marketing to take a better decision. What are the steps to success to long term profitability of your online business? What are the steps to search engine or SEO optimization?