Having been in the business of Internet marketing and SEO in Mumbai for the past few years, I have often been asked if SEO or search optimization is applicable and realistic for small businesses, home businesses and budding entrepreneurs.
Whether it’s applicable for a garage enterprise, a local business or a large corporate is not the real question to be answered. The real question here is – Can the prospect of targeting billions of Internet users world-wide searching daily for news, entertainment, businesses, products and services be avoided by any smart businessmen?
Answering this part was easy, but what gets tricky is how to go about choosing a SEO expert and building an Internet marketing strategy that’s right for your business.
The issue is that even businesses that are aware of the benefits of SEO and Internet marketing are not sure which way is the right way to go. And I don’t blame them. After all there are so many misleading guarantees flying around, SEO gurus and experts who claim they have found the secret key to driving traffic and business, and the stories of websites who claim to be generating thousands of hits without raising a finger does not lessen the pressure to get it right.
So in this confusing marketplace, how is one to go about choosing a SEO professional right for your business?